Sunday, August 16, 2015

1921 - Evinrude Race News and Postum

OK, do you know what Postum is?  When reading this article they assume you are very familiar with it, and its motto!   
People of a certain geezerhood will probably all know...it's the youngsters who might not have a clue.
Hints:  It isn't oil.  Manufacture discontinued in 2007.  I liked to drink it.  
Answer to everything below Evinrude news.



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C. W. Post established his company in Battle Creek, Michigan, having lived there since 1891, when he was a patient at a holistic sanitarium operated by Dr. John Harvey Kellogg.
Dr. Kellogg, with his brother W.K. Kellogg,  had developed a dry corn flake cereal that was part of their patients’ diet. 

Post's first product, introduced in 1895, was not a cereal, however, but a roasted, cereal-based beverage, Postum.  Having developed an aversion to coffee during his time in the sanitarium, Post positioned Postum as a healthy alternative. 

Its advertising slogan, which he coined himself, was "There's a Reason". 
Postum's main ingredients were naturally caffeine-free wheat grainbran, and molasses. Initially, Postum had to be brewed like coffee, but in 1911, Post introduced a powdered, instant formulation. This version of the product was manufactured in Battle Creek until it was discontinued in 2007.

Thank you Wikipedia.


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