OK, do you know what Postum is? When reading this article they assume you are very familiar with it, and its motto!
People of a certain geezerhood will probably all know...it's the youngsters who might not have a clue.
Hints: It isn't oil. Manufacture discontinued in 2007. I liked to drink it.
Answer to everything below Evinrude news.
C. W. Post established his company in Battle Creek, Michigan, having lived there since 1891, when he was a patient at a holistic sanitarium operated by Dr. John Harvey Kellogg.
Dr. Kellogg, with his brother W.K. Kellogg, had developed a dry corn flake cereal that was part of their patients’ diet.
Post's first product, introduced in 1895, was not a cereal, however, but a roasted, cereal-based beverage, Postum. Having developed an aversion to coffee during his time in the sanitarium, Post positioned Postum as a healthy alternative.
Its advertising slogan, which he coined himself, was "There's a Reason".
Postum's main ingredients were naturally caffeine-free wheat grain, bran, and molasses. Initially, Postum had to be brewed like coffee, but in 1911, Post introduced a powdered, instant formulation. This version of the product was manufactured in Battle Creek until it was discontinued in 2007.
Thank you Wikipedia.
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