This article was in the The Motor Boat in 1920.
A PROMISING NEW TRADE PUBLICATION
If The Caille Clipper, which is the name of the new house organ published by the Caille Perfection Motor Co. of Detroit for circulation among its own family of workers, can keep up to the spirit and the quality of its first number, it is going to be one of the most interesting publications of its kind in existence.
The very first article is entitled “Pity the Guy in the Boat." It is worth reprinting for the reason that it reflects the spirit which ought to be present in every marine motor factory and which we believe sincerely is present in all of those which have established reputations on a par with that of the Caille.
When you read this remember that it is directed not at the buyer, but at the men who build Caille motors and sell them. It was written without the idea that it would ever become generally published:
PITY THE GUY IN THE BOAT
There are two reasons for making Caille motors right.
The first is obvious. It’s to get a good reputation for our products.
The second is because it’s mighty necessary for the man in the boat to have a reliable motor.
It doesn’t hurt us any if a gasket blows out, or a bearing 'burns out, or a connecting rod breaks.
But it means a lot to the man who is using the engine. Sometimes it means just the difference between life and death.
Some of you have used motor boats. How in hell do you feel when a squall’s coming up and your engine quits?
Then there’s the fellow with just a limited time for his motor boating. He gets his new engine, sticks it in his hull and then the first time out - Phewey! Something’s shot, and he’s hung up for a few days or a couple of weeks waiting for a new part.
Or it’s some chap with a week or two vacation. He gets up. to the lake, 20 miles from nowhere. Puts his engine on the boat, and a couple of put-puts are all he gets out of it. Before Shook’s personally conducted service department can get him fixed up, his vacation’s over and he's a sore and disappointed man.
Those are the fellows who suffer when we let an engine slip out that isn’t exactly right, and you’ll admit it’s pretty tough on those fellows who’ve spent their hard-earned money on one of our engines.
The people who buy Caille engines aren’t wealthy people. We make small and low-priced engines only. The wealthy fellows buy engines like Scripps or Sterling or Van Blerck. The Caille users are mostly shop and office men, fellows like us. Some users are men who fish or crab for a living.
A PROMISING NEW TRADE PUBLICATION
If The Caille Clipper, which is the name of the new house organ published by the Caille Perfection Motor Co. of Detroit for circulation among its own family of workers, can keep up to the spirit and the quality of its first number, it is going to be one of the most interesting publications of its kind in existence.
The very first article is entitled “Pity the Guy in the Boat." It is worth reprinting for the reason that it reflects the spirit which ought to be present in every marine motor factory and which we believe sincerely is present in all of those which have established reputations on a par with that of the Caille.
When you read this remember that it is directed not at the buyer, but at the men who build Caille motors and sell them. It was written without the idea that it would ever become generally published:
PITY THE GUY IN THE BOAT
There are two reasons for making Caille motors right.
The first is obvious. It’s to get a good reputation for our products.
The second is because it’s mighty necessary for the man in the boat to have a reliable motor.
It doesn’t hurt us any if a gasket blows out, or a bearing 'burns out, or a connecting rod breaks.
But it means a lot to the man who is using the engine. Sometimes it means just the difference between life and death.
Some of you have used motor boats. How in hell do you feel when a squall’s coming up and your engine quits?
Then there’s the fellow with just a limited time for his motor boating. He gets his new engine, sticks it in his hull and then the first time out - Phewey! Something’s shot, and he’s hung up for a few days or a couple of weeks waiting for a new part.
Or it’s some chap with a week or two vacation. He gets up. to the lake, 20 miles from nowhere. Puts his engine on the boat, and a couple of put-puts are all he gets out of it. Before Shook’s personally conducted service department can get him fixed up, his vacation’s over and he's a sore and disappointed man.
Those are the fellows who suffer when we let an engine slip out that isn’t exactly right, and you’ll admit it’s pretty tough on those fellows who’ve spent their hard-earned money on one of our engines.
The people who buy Caille engines aren’t wealthy people. We make small and low-priced engines only. The wealthy fellows buy engines like Scripps or Sterling or Van Blerck. The Caille users are mostly shop and office men, fellows like us. Some users are men who fish or crab for a living.
(Be still, now, be still—I don’t mean that kind of crabbing.) Some are trappers and some are ferry men. So you see it means a lot to them to have their engines Just Right, and it means a lot if they are saved hollering for replacement of defective parts.
Don’t hesitate about throwing out a bad casting, or a bum piece of machining, or sending back a cripple. Think of the guy in the boat.
Don’t hesitate about throwing out a bad casting, or a bum piece of machining, or sending back a cripple. Think of the guy in the boat.
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